No beige

Deconstruction:

• Medium: Digital
• Materials: 1s & 0s and pixels
• Subject Matter: The subject of this image is the Apple Computer.
• Aesthetic Qualities: This image is definitely on the sublime side.
• Composition: The focal point of this image is the blue computer.
• Gesture: No gestures involved.
• Formal Elements: There is an extreme amount of negative space in this image. The font of the text is extremely generic, which plays into the simplicity of the image.
• Lighting: The image is extremely light, because the majority is like a pure white, which allows the computer to pop out.
• Dimension: Everything is proportional within the picture, except the Think Different at the bottom is pretty small, but is still affective because there is nothing surrounding it, and it pops out.
• Location: This image was found on the internet, but may have been used in magazines, in stores, etc.
• Display: This image is almost too simple, but works.

Response:
I like this. The unapologetic-ness of the text and simplicity of the ad make it extremely effective without doing much at all.