Arrive in Style

Deconstruction:

• Medium: Digital
• Materials: 1s & 0s and pixels
• Subject Matter: The subject of this image is Uber
• Aesthetic Qualities: This image is on the beautiful side because wow look at that beautiful boy stepping out of that beautiful car.
• Gesture: The man's posture makes him look like he's about to step onto the red carpet and impress some people. The man opening the door for him looks like he respects the guy in the front.
• Formal Elements: The black and white greyscale makes the image look like its in a black and white James Bond type movie. The white text on the black and white image looks classy.
• Lighting: The image is rather light, although the car and uber driver are pretty dark, which makes you focus on the hot guy.
• Dimension: The man in the middle stands out the most because he is front and center and larger than everything else. The car is in the background, which makes uber seem like it's all about the style, not just getting you from point A to point B.
• Location: This image was found on the internet
• Display: You can't tell this is an uber ad immediately, but the picture is attractive, so you'll find out after looking at it for a few seconds.

Response:
This image succeeds at making me want to get an Uber, because I want to live a lifestyle like that guy.